Grindstone, Meet Nose
Third quarter at Portfolio Center is where designers and art directors start to branch off into different classes. I'm currently labeled as "D/AD", meaning someone who straddles between both concentrations. This quarter already seems a little more down-to-earth and conservative; we're down to a four class schedule from here on out. I'll finally learn Flash, which means you'll see cartoons on this site in the near future. Half the class will be about animation, but the other half will focus on ActionScripting, meaning figuring out how to make things interactive. The deliverable for Publication and Art Direction is to basically create a magazine - everyone gets the same name (Cipher), but we all use different styles and genres. Brand Strategy is a concepting class. We're assigned a new product or company every week, which we turn around into some sort of print campaign.
But I can already tell you my favorite class of the quarter, and probably the year - Matt Belfi's Electronic Design Concepts. Each student is given some obscure retirement home and expected to create a logo and 12-page information booklet. This computer lab class seems to be mainly about learning the various computer design tips and tricks that separate the beginners from the professionals. It helps that Belfi is the man. He's a former PC student who is consistently exploding with personality. This is going to be one heck of a quarter.
It's going to take a miracle to get these songs finished by Monday, so hang tight. I'm in so far over my head with this mixing stuff.

Friday, April 9 at 9:02 PM

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