Please, No More Interactive Media Tirades
I'm currently working on a few freelance/solo projects with my newfound love Flash, which seriously is Mario Paint's distant cousin. You know how much I love interactive media since that's all I talk about nowadays, but really, it's exciting to think of what the future holds. I read Roz Goldfarb's Careers By Design during the flights to and from Boston. It paints a very attractive picture for interactive media: a young, fast, constantly changing field with lots of room for creativity. The advertising world is seemingly embracing it more, but there's lots of room to progress beyond websites and banner ads. With the advent of Tivo and other commercial-skipping TV devices, advertisers are figuring out new ways to get their messages across. BMW's online short films were commercials that you actually want to see (same with American Express' Seinfeld and Superman movies). Maybe there could be more interaction with the actual television shows. What if you liked David Letterman's suit one night and had the ability to somehow click or select it, leading you to some sort of store interface where you could buy it directly? What if there's a song playing in the background of The O.C. that you want to download, or simply find out more information about the artist? Click on a cool sofa from Queer Eye For The Straight Guy and you could have it shipped to your house the next day. Aside from advertising, interactive TV could include variable storylines selected by the viewer, cartoon shows that play like video games, and sports games where you could select multiple angles or instant replays. I have a feeling that most of this stuff isn't that far-fetched and we'll see variations of all these things within our lifetimes. But what do I know?
Wednesday, July 7 at 10:41 AM
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